About Mark Donnigan
As a Virtual CMO, I design and execute go-to-market and marketing programs that produce real business results for growth-stage technology companies.
You are a good fit to work with me if you are a technical founder with a tremendous growth opportunity. But, the high level of attention you placed on engineering your product, has not led to the revenue results you expected.
Therefore, you need a go-to-market and startup marketing consultant who can develop, execute, and operate a proven plan to get the business results you want.
Through my revenue-centered go-to-market framework, I help founding teams execute marketing and sales plans to reach the full potential of their opportunity.
Growth Stage Marketing
Mark Donnigan: Vitual CMO and Startup Business Consultant
How I Work
I work as an embedded executive consultant to your company. With verifiable success leading and developing marketing and go-to-market functions, I bring a holistic revenue-first business perspective based on my B2B and enterprise sales and business development experience. This allows me to work directly with the leadership team to ensure business success. As a testament to my effectiveness, typical client relationships and engagements span multiple years.
What I Do
I help disruptive innovation startup companies launch products and open new markets so that they can go further faster and scale sustainably. I am a go-to-market consultant and senior executive who is a virtual marketing executive and business leader supporting the CEO and founders. The ideal phase for me to engage is when your company has grown to $10 million in ARR, and you are ready to invest in accelerating growth.
Marketing Leadership
I am a Virtual CMO and startup marketing consultant with over 20 years of experience leading the full marketing life cycle, including category design, category creation, demand creation, branding, PR, digital marketing, content marketing, and events for B2B technology companies. I think differently and do not execute the same old tired marketing playbook. This is the secret to my success and why my clients retain me for multiple years on average.
I am a go-to-market engineer with a unique mix of sales and marketing acumen. I’ve led go-to-market teams comprising 25 sellers and marketers producing $29 million in annual revenue. I have built and managed channel partners and independent sales rep teams, managing a development and marketing budget of $3 million per year. Over the last dozen years, revenue driven by me and my teams has exceeded $500 million across the companies I’ve worked with.